I'm still making my way through the book Nudge (hopefully in time to see Richard Thaler at the Marketing Research Event in Nov). But I was listening to backlogs of Science Friday about fascinating work in energy conservation. Apparently, regardless of the efficiency of lighting, people throughout history tend to spend about 0.72% of GDP on lighting (be it kerosene, CFB, or candles, I haven't read the paper and it is nested in some work about the economic impact of solid state lighting but it is available online). If true, this would have enormous implications for public policy and another example of "latent demand."
But I digress! Someone called in to say she had dishwasher that would always default to heated dry and you'd have to manually turn it off each time. Nudge talks a lot about default options but how much water and energy could be saved if your washer defaulted to a cold rinse for clothes? (Interestingly enough, that would not be captured by the current energy star rating system!)
But I digress! Someone called in to say she had dishwasher that would always default to heated dry and you'd have to manually turn it off each time. Nudge talks a lot about default options but how much water and energy could be saved if your washer defaulted to a cold rinse for clothes? (Interestingly enough, that would not be captured by the current energy star rating system!)
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